10 Guidelines for Improving Your Startup’s SEO


This post was written by Gareth Bull, one of the leading SEO consultant in the UK. He runs an award winning Digital Marketing Agency Bulldog Digital Media.

Keyword research

This is super important when it comes to optimising a website to be found by searched keywords within Google. There are many SEO tools that can even show you the level of competition for the most common keywords. That way you can optimise your campaign for the more effective keywords.

Link building

A link back to your site from pretty much any site will help boost your ranking. Simples.

As a startup, there’s thousands of startup sites that’ll take your site which will in turn – earn you a link 🙂

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Deep linking

Not only should you strive for a lot of quality and relevant links linking to your site but they should also link throughout your site to different pages. It’s very beneficial to target specific pages with relevant links and vice versa. Deep linking will improve user experience and will boost rankings across the board.

Sitemaps

Utilising a site map will not only enhance usability and navigation on your website, search engines can easily and proficiently analyse each page of your site. XML sitemaps are also another type of sitemap that search engines use, XML sitemaps are essentially a listing of all your sites pages along with the dates each page was last modified.

Content should be relevant

The site’s content has to be relevant to make sure the search engines understand what your site’s topic is about. Keyword stuffing is not recommended, but it’s important to get your keywords in the content atleast once. There’s thousands of guides out there for this, test what works for your site and industry.

Optimising meta tags

Optimising meta data are a great way to give search engines the right signals of what that page is actually about

Using alt tags for Images

Alt tags are helpful for solid Search engine optimisation (SEO), a higher search engine ranking is possible with relevant alt tags

Social media

Social Media is not exactly SEO, but it is a swiftly expanding element in increasing your websites traffic and visibility. It’s also a great way to connect with your audience and interact with them on a personal level.

Ensure domain name has keywords

Avoid overusing keywords or hyphens in your domain name too much, but it’s still a relevant signal to Google and other major search engines.

Use headings

The first thing visitors and search engines see is the title of the page. This is why it’s important you’re your page title to have atleast one or two keywords within it. Headings are essential and a must for good onpage SEO.

Adam Houghton

Passionate blogger based in the South East (Kent). Studied English Language at the University of Kent. Growing South East England to give exposure to local attractions and businesses.

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