Category: Business

10 Guidelines for Improving Your Startup’s SEO

This post was written by Gareth Bull, one of the leading SEO consultant in the UK. He runs an award winning Digital Marketing Agency Bulldog Digital Media.

Keyword research

This is super important when it comes to optimising a website to be found by searched keywords within Google. There are many SEO tools that can even show you the level of competition for the most common keywords. That way you can optimise your campaign for the more effective keywords.

Link building

A link back to your site from pretty much any site will help boost your ranking. Simples.

As a startup, there’s thousands of startup sites that’ll take your site which will in turn – earn you a link 🙂

100 Startup Directory To Submit Your Startup

Deep linking

Not only should you strive for a lot of quality and relevant links linking to your site but they should also link throughout your site to different pages. It’s very beneficial to target specific pages with relevant links and vice versa. Deep linking will improve user experience and will boost rankings across the board.


Utilising a site map will not only enhance usability and navigation on your website, search engines can easily and proficiently analyse each page of your site. XML sitemaps are also another type of sitemap that search engines use, XML sitemaps are essentially a listing of all your sites pages along with the dates each page was last modified.

Content should be relevant

The site’s content has to be relevant to make sure the search engines understand what your site’s topic is about. Keyword stuffing is not recommended, but it’s important to get your keywords in the content atleast once. There’s thousands of guides out there for this, test what works for your site and industry.

Optimising meta tags

Optimising meta data are a great way to give search engines the right signals of what that page is actually about

Using alt tags for Images

Alt tags are helpful for solid Search engine optimisation (SEO), a higher search engine ranking is possible with relevant alt tags

Social media

Social Media is not exactly SEO, but it is a swiftly expanding element in increasing your websites traffic and visibility. It’s also a great way to connect with your audience and interact with them on a personal level.

Ensure domain name has keywords

Avoid overusing keywords or hyphens in your domain name too much, but it’s still a relevant signal to Google and other major search engines.

Use headings

The first thing visitors and search engines see is the title of the page. This is why it’s important you’re your page title to have atleast one or two keywords within it. Headings are essential and a must for good onpage SEO.…

Seven Offline Marketing Techniques that Support Your Online Brand

Online marketing has quickly grown into a marketing staple for many businesses over the last few years. This is true for 2 reasons. Online marketing tends to be easier on the budget and is less complicated to measure as compared to traditional marketing.

With that being said, there are quite a few marketing techniques that can be utilised offline. These techniques can help build your brand. Both offline and online techniques can be used to set up a thorough, multi-faceted course of action.

Let’s examine 7 of the best performing offline marketing techniques and the best way to incorporate them into your marketing strategy.


In person interactions remain an important and invaluable method of networking. It will boost website traffic & brand as a new connections will be encouraged to find out more about your brand. To be able to add a face to the brand may help produce a more profound feeling of brand loyalty, so don’t skimp on the value of a classic handshake.

Speaking To Your Target Audience

In-person speaking is a wonderful networking, marketing and promotional opportunity for numerous reasons. To start with, they place you in front of a particularly targeted audience, already willing to take note of what you have got to say. They also allow you to develop brand authority.

Printing in Publications

Always be certain that the publication options you select are pertinent to your targeted audience. Only go with reliable sources that have a reputation for being reliable.

Direct Mailing

Online marketing is less expensive than direct mailing. However, direct mailing can render effective leads to your brand or firm. There are some individuals that will likely appreciate the message your direct mail delivers. As long as it’s to your target audience and appears more personalised.

Cold Calling

When you hear cold calls, you may tend to cringe. But this is another method that can prove to be beneficial, especially when the call has a personal touch. It tends to connect with potential buyers.

Printing Advertisements

In comparison with printing an article for publication, managing print ads is also a way of placing your brand in front of a lot more prospective customers. Print ads work more effectively when placed in targeted publications ensuring your target audience might see your advertisement. As a bonus, put in a QR code or a URL with the print ad to drive traffic to your sites landing page.

Trade Shows

Trade shows are great opportunities for networking with other leaders in the industry or new industries, in addition to target consumers. They also place you in position to utilise these the most effective offline marketing strategies to good use.

The good thing is

You don’t have to choose between online and offline marketing strategies. All of these offline marketing techniques and its counterpart can both be utilised together. Using both approaches will undoubtedly boost your brands sales.…

Where is the best place in London to start a business?

From West London to Tech City, Discover the perfect all-inclusive guide for entrepreneurs wanting to jumpstart a business in the capital…

Following our successful index on the UK’s best startup locations outside of London, we come to London. With London’s reputation as being one of the world’s top capitals, it calls for its individual index.

A haven for roughly 400,000 micro-businesses and startups, London is a popular startup destination for numerous new businesses. Whilst lots of start-ups may have learned about the term Tech City granted its disproportionate range, it’s not only about the Shore ditch hub which is the reason we’ve investigated thoroughly to provide you with an in-depth evaluation.

Divided into seven sub-regions; City of London, West London, South London, Central London, East London, North London and City, we’ve inspected and analysed every single region to offer you an exact representation of the start-up support and activity available across London.


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As opposed to the Startup Cities Index 2014, in our London index we’ve decided to not rank the sub-regions. Every single region features an array of business support and start-up activity making it challenging to judge with regards to rating the best locations. Having said that, we have classified the London spots which are more focused to new businesses in a particular industry; as an example financial technology start-ups are encouraged to locate in the City of London whilst creative start-ups bear the perspective to flourish in Central and West London.

To provide a greater comprehension of precisely what London can offer start-ups, we’ve likewise collected relevant stats from every one of the 32 (plus the City of London) boroughs to observe the way each borough stacks up in its support for small business.

Integrating information from NOMIS, Metropolitan Police, Land Registry, the Office of National Statistics and an array of other valuable research resources, we’ve pulled together info about the primary regions of starting a small business in London from sourcing expertise to locating business office sites, the cost of living as well as the ideal eating places for a client meeting.

In exploring London’s diversified startup life, we’ve discovered quite a few intriguing facts and numbers in the capital’s small business activity. This consists of stats which demonstrate:

In the index you’ll furthermore find info on a cross-section of sectors and businesses in London. Although London bears a reputation as a front runner for innovation with, we’ve explored beyond the finance industry. From the perfect locations to startup a creative to sub-regions for production and manufacturing businesses, we’ve thought of it all.

We’ve added info about networking events, business libraries, support resources, average house prices and local and cultural attractions as a way to provide a complete 360 perspective of the location.

So, regardless of whether you’re aiming to startup in London or planning to relocate to London, this guide will hopefully provide you with an understanding when it comes to the place where you should startup in the capital.…

What to consider when choosing office space for your business

A common response to a problem of what on earth would make the perfect office space is unknown. The sort of space you may need, to settle comfortable in, would depend solely on the kind of business you’re running. The same is true for the level of space necessary per employee. In a case where virtually all you might need is a phone and a compact desk, you don’t have need of tons of square footage. On the other hand if your workplace additionally serves as your shop floor – you will require more space as well as presumably a more appealing and convenient location.

In terms of size and dimensions, there aren’t actually any “Average” or “standard” measurements due to the diverse nature of what you require the area for. Organisations such as the British Council of Offices have particular suggestions however they’re changing constantly simply because space has grown to be increasingly expensive.

Nonetheless, there exists industry standards. For instance, a densely congested call centre may get away with 6-7 sq. meters per employee, where a professional firm requires more like 10-12 sq. meters to accommodate consultation space.

It’s it furthermore essential to take into account the amount of space that is actually functional, which may be significantly impacted by the shape of the building structure. There are numerous things that influence the proficiency of a space. The where the elevators or stairwells are together with the volume of circulation space, all matter. Everything will depend on the way the floor plan is laid out.

The ideal workplace has a ratio of 85:15 when it comes to usable space and circulation space. If it drops below 85% it will become problematic so you won’t be capable of using the space effectively. In order to reduce the volume of square footage you require, executing a few ingenious workspace policies. Even though you have 50 employees, it doesn’t necessarily mean you require 50 desks. There are different systems available to help solve this problem.

So there’s conference rooms. Does your business actually need one? If so, will it have to be utilised as a meeting area 100% of the time? The important thing to take into account prior to choosing your office is the way you intend to make use of the space as well as how much you truly need. Not enough space and your employees are going to be uncomfortable and miserable. Meanwhile, choosing too big a space could substantially hurt your budget.


If you are looking to host an event at the work place and need a bit more space, hiring essex marquees by Capitall Marquees is a great idea. This will allow your employees to enjoy the outside space and get some fresh air if they want to.…