Category: Marketing

10 Guidelines for Improving Your Startup’s SEO

This post was written by Gareth Bull, one of the leading SEO consultant in the UK. He runs an award winning Digital Marketing Agency Bulldog Digital Media.

Keyword research

This is super important when it comes to optimising a website to be found by searched keywords within Google. There are many SEO tools that can even show you the level of competition for the most common keywords. That way you can optimise your campaign for the more effective keywords.

Link building

A link back to your site from pretty much any site will help boost your ranking. Simples.

As a startup, there’s thousands of startup sites that’ll take your site which will in turn – earn you a link 🙂

100 Startup Directory To Submit Your Startup

Deep linking

Not only should you strive for a lot of quality and relevant links linking to your site but they should also link throughout your site to different pages. It’s very beneficial to target specific pages with relevant links and vice versa. Deep linking will improve user experience and will boost rankings across the board.

Sitemaps

Utilising a site map will not only enhance usability and navigation on your website, search engines can easily and proficiently analyse each page of your site. XML sitemaps are also another type of sitemap that search engines use, XML sitemaps are essentially a listing of all your sites pages along with the dates each page was last modified.

Content should be relevant

The site’s content has to be relevant to make sure the search engines understand what your site’s topic is about. Keyword stuffing is not recommended, but it’s important to get your keywords in the content atleast once. There’s thousands of guides out there for this, test what works for your site and industry.

Optimising meta tags

Optimising meta data are a great way to give search engines the right signals of what that page is actually about

Using alt tags for Images

Alt tags are helpful for solid Search engine optimisation (SEO), a higher search engine ranking is possible with relevant alt tags

Social media

Social Media is not exactly SEO, but it is a swiftly expanding element in increasing your websites traffic and visibility. It’s also a great way to connect with your audience and interact with them on a personal level.

Ensure domain name has keywords

Avoid overusing keywords or hyphens in your domain name too much, but it’s still a relevant signal to Google and other major search engines.

Use headings

The first thing visitors and search engines see is the title of the page. This is why it’s important you’re your page title to have atleast one or two keywords within it. Headings are essential and a must for good onpage SEO.…

Seven Offline Marketing Techniques that Support Your Online Brand

Online marketing has quickly grown into a marketing staple for many businesses over the last few years. This is true for 2 reasons. Online marketing tends to be easier on the budget and is less complicated to measure as compared to traditional marketing.

With that being said, there are quite a few marketing techniques that can be utilised offline. These techniques can help build your brand. Both offline and online techniques can be used to set up a thorough, multi-faceted course of action.

Let’s examine 7 of the best performing offline marketing techniques and the best way to incorporate them into your marketing strategy.

Networking

In person interactions remain an important and invaluable method of networking. It will boost website traffic & brand as a new connections will be encouraged to find out more about your brand. To be able to add a face to the brand may help produce a more profound feeling of brand loyalty, so don’t skimp on the value of a classic handshake.

Speaking To Your Target Audience

In-person speaking is a wonderful networking, marketing and promotional opportunity for numerous reasons. To start with, they place you in front of a particularly targeted audience, already willing to take note of what you have got to say. They also allow you to develop brand authority.

Printing in Publications

Always be certain that the publication options you select are pertinent to your targeted audience. Only go with reliable sources that have a reputation for being reliable.

Direct Mailing

Online marketing is less expensive than direct mailing. However, direct mailing can render effective leads to your brand or firm. There are some individuals that will likely appreciate the message your direct mail delivers. As long as it’s to your target audience and appears more personalised.

Cold Calling

When you hear cold calls, you may tend to cringe. But this is another method that can prove to be beneficial, especially when the call has a personal touch. It tends to connect with potential buyers.

Printing Advertisements

In comparison with printing an article for publication, managing print ads is also a way of placing your brand in front of a lot more prospective customers. Print ads work more effectively when placed in targeted publications ensuring your target audience might see your advertisement. As a bonus, put in a QR code or a URL with the print ad to drive traffic to your sites landing page.

Trade Shows

Trade shows are great opportunities for networking with other leaders in the industry or new industries, in addition to target consumers. They also place you in position to utilise these the most effective offline marketing strategies to good use.

The good thing is

You don’t have to choose between online and offline marketing strategies. All of these offline marketing techniques and its counterpart can both be utilised together. Using both approaches will undoubtedly boost your brands sales.…